Marketing Term Paper Example | Topics and Well Written Essays - 500 words - 5

Marketing - Term Paper Example After Abraham Lincoln making Thanksgiving an official national holiday, 70 years later, Franklin D. Roosevelt changed the date (which had been set to be the last Thursday of November) because of the complaints that the Christmas shopping season was short. Since then a lot of changes have taken place (MONEY CRASHERS). Between 1993 and 2001, the Black Friday ranked either fifth or sixth busiest shopping day. However, since 2002, it has taken and maintained the lead. Inasmuch as Black Friday may be the most publicized commercial day of the year, it does not make good business sense. It increases retailers’ civil liability as a lot of injuries are encountered and even some shoppers succumb to death due stampede that normally ensues. The Black Friday websites keeps track and compiles the statistics on the injuries and death that occur on this day. According to this websites, the first death, resulting from this fanaticism, was in 2008 at Walmart in Valley Stream. Other such case has continued to be observed over the years (BACK FRIDAY). The expenses of these injuries and deaths have to be met by the shop owners. Besides increasing retailers’ liability due losses and injuries to shoppers, the very retailers stand at a risk of being injured. Over the years, reports of retailers killed by shoppers due to stampede have been reported. Additionally, Black Friday presents retailers as unethical and not concerned with consumers’ welfa re (BACK FRIDAY). By the fact that they keep on advertising this day to encourage consumers to shop, even after observing the negative implications of the same, it seems they are only interested in profits but not the wellbeing of the consumers. This damages retailers’ image thus killing public relations between consumers and retailers. Black Friday mainly makes use of price promotion. Great discount offers are allowed on products hence increasing high demand on commodities. However, unlike