Internet Technology and Social Media Solutions for Business Essay

Internet Technology and Social Media Solutions for Business - Essay Example Internet and Social Media have brought a revolution to the business world in the ‎recent past and proved to be an efficient online mode to imply various marketing strategies for ‎enhancing new business developments. Nearly all forms of businesses attained sustainability, ‎visibility and brand attention to nominal face with such online marketing tool over the years. This ‎platform gives up-to-date knowledge of any services or products, enhances online traffic and ‎create sound awareness (Norman 25).‎ There is a number of effective social media networks like YouTube, Facebook, LinkedIn, ‎various blogs and Twitter available to facilitate the online business activities for building state of the art ‎solid customer base. This could be carried out by effectively marketing and advertising the ‎products through the adoption of interactive plans and strategies, for instance conducting online ‎polls, webinars, contests and e-books etc. The most important factor for online business through ‎social media is the engagement of accurate target audience so that the customers remain loyal to ‎respective brands or services for longer period of time.‎ Social Media’s Benefits to Business There are countless benefits of conducting business through an effective use of ‎technological internet tools. ... It also brings ?new job openings worldwide which tends to decrease the unemployment rate. The marketing ?tool also brings new investment to the business which is the best way to grow. It totally depends upon the way social media is used for business. It can be used for obtaining several objectives. Most ?common foreseeable objectives include fresh business contact, search new potential clients, ?obtaining prompt feedback, suggestion and positive criticism from the customers, conduct online ?marketing research and so on and so forth (Norman 54).? Internet and Social Media’s Applications in Business: ? †¢ It could be essentially import for gaining sizable profits in business through effective online ?marketing and publicity.? †¢ The medium of marketing could marginalize all hurdles in the business and put on the path of ?success.? †¢ It could identify target respondents of the products and services to build loyal and long term ?relationship with the clients.? â₠¬ ¢ A type of bonding is formed between buyers and sellers through social media.? †¢ It also tends to make new contact with different communities around the world of identical ?interests.? †¢ Experiences are shared with eventually lead towards building high credibility.? †¢ Through all time interaction, a consultation and advice can be given without any hidden cost.? †¢ Social Media creates a pool of like-minded people and builds strong ties for business prospective. ? †¢ It also helps to evaluate the weaknesses along with the competitor’s strategies (Stephen, 2011).? Evaluation of Business through Different Social Media and Internet Tools This paragraph clearly indicates the results which recently obtained by the companies using

Issue in my community (I live in Mecklenburg County which is in Case Study

Issue in my community (I live in Mecklenburg County which is in Charlotte, NC) - Case Study Example Unemployment occurs when people who are willing and able to work cannot find jobs appropriate to their level of expertise. This issue is highly prevalent in this community. In January 2012, the unemployment rate was 9.8%, which was less than the previous month but is still greater than the state-wide average which was 9.5%. As a result of this issue of unemployment, the citizens of Mecklenburg are forced to seek help even for basic survival. They need help even for basic necessities like food, housing, clothing etc. The unemployment rate rose from 9% in April to 9.6%in May2012 (Charlotte Business Journal, Web). This increase can has serious implications for the community as a whole. People who are unemployed look for other ways to earn income due to which the crime rate might also increase. It is really important to find the causes of this increase in unemployment in order to solve the issue completely. One of the major reasons of high unemployment is the lack of educational opportun ities for the citizens of Mecklenburg County. The leaders of the country should introduce reforms so that equal educational opportunities are given to all the citizens. Quality education is extremely important for the future of a country as the children who are educated today will be the leaders of the country tomorrow. ... Due to unemployment and illiteracy, people get involved in illegal activities and as a result, the crime rate of the country also rises. As a result of these criminal records, people find it even harder to get jobs as employers do background checks to ensure the credibility of the employee or applicant. This further increases the unemployment and affects the entire country as a whole. The people of Mecklenburg County also suffer because of lower employment opportunities available in their market. The government needs to attract foreign businesses to set up in this country which will create more employment opportunities and will benefit the citizens. This will also increase the career choices available for the youth of this country. As a result of these greater employment opportunities, the unemployed citizens will be able to will be able to support their families and the overall unemployment rates of the country would also fall. Unemployment has other disadvantages as well which affe ct the citizens as well as the entire nation as a whole. One of these is the unemployment benefits that these people would receive from the government. As a result of this, the working population would have to pay more for the rising cost of these benefits and more burdens would be placed on them. Another disadvantage is that the government might reduce its public spending such as on schools, healthcare etc. In the long run, this would result in fewer jobs and a higher unemployment rate. In economic terms, unemployed labor of Mecklenburg County is a waste of its resources as total output falls and the tax revenue also falls. The tax revenue paid for